Innovation Innovation is the spotting, working and exploitation of opportunity. Opportunity recognition (OR) represents one of the most important early aspects of entrepreneurship. The recognition of an opportunity (OR) is best described in this article by the University of Illinois at Chicago Opportunity Recognition as a Creative Process . The book Finding Fertile Ground in the Library also indicates where the opportunities are best found.. The method of how to make innovation successful is also found in the library. The classic books Crossing the Chasm and the Innovators Dilemma show that the process has a few problems. The mindmapping software is ideal for explaining the concept. An example is attached.